Google Search Console is an EXTREMELY effective free SEO tool.
Search Console allows you to monitor your site's performance in Google search results.
It is thus filled with helpful features, such as:
In summary, if you're serious about search engine optimization, setting up the Google Search Console is an essential first step.
Install Bing Webmaster Tools next.
Is Bing as well-known as Google? No. However, Bing has nearly one billion monthly visits. Therefore, it merits optimization.
Bing Webmaster Tools has a built-in keyword research tool, among other useful features.
Google Analytics is the BEST tool for determining how visitors discover and use your website.
Among its many beneficial characteristics are:
Yoast is the world's most popular SEO plugin.
And with good cause.
Yoast makes it very simple to optimise a WordPress website for search engines.
Keyword Analysis Checklist
Keyword Research is fundamental to SEO. And in this checklist, I will demonstrate how to rapidly identify keywords that your clients look for.
This is among the greatest methods for discovering long-tail keywords.
Here is how it operates:
Start by entering a term into Google.
The Google Keyword Planner is Google's official tool for doing keyword research.
Reddit, Quora, forums, and other online communities are fantastic sources for keyword research.
And I've developed a video demonstrating how to discover undiscovered keywords in these groups (step-by-step).
Freemium keyword research tool KWFinder.
KWFinder is distinctive since it provides an abundance of data for each term.
Clearly, when you enter a term into KWFinder, you get information about:
Thus, you may choose keywords with little competition that are simple to rank for.
Question Keywords are PERFECT for articles and blog posts.
On-Site Optimization Checklist
Now is the moment to optimise your content by utilizing a variety of tried-and-true on-page SEO strategies.
Your URL assists Google in understanding the content of your page. In addition, a URL packed with keywords might increase your organic CTR.
Keep URLs as concise as possible.
According to a recent examination of 11.8 million Google search results, Google prioritises short URLs.
It is common knowledge that you should include your keyword in the title tag.
However, not as many individuals are aware of the significance of keyword placement.
When feasible, you should place your keyword near the beginning of the title tag.
For instance, the primary keyword for this article is "copywriting":
Clearly, my title tag begins with that term.
Title Tag Modifiers are words and phrases that should be added to the title tag.
When you do so, your page might rank for several long-tail keywords.
Here is a video that explains this procedure in detail:
Google places more emphasis on the first 100 to 150 words of a page.
Therefore, ensure that your keyword appears once here.
For instance, you can notice in my SEO tools article that I begin with the word "SEO Tools":
Include your keyword between H1 and H3 tags.
You may have noticed that the first subheader on this page includes the words "SEO Checklist":
This subheading is included in an H2 tag. And putting "SEO Checklist" inside an H2 may assist me to get a better ranking for that keyword.
That being said:
This tip will not significantly affect your Google results.
In search engine optimization, though, every little bit helps.
Your photos convey a great deal about your content.
Google still cannot "see" photos as well as humans can.
Therefore, you should optimise the alt tags and filenames of your photographs to assist search engines to interpret them.
(Optimized photos also improve your ranking in image search.)
In the past, it made sense to "keyword stuff" your page.
Not any longer.
Today, Google is intelligent.
Use synonyms and LSI keywords rather than repeating the same keyword a thousand times.
For instance, you may like to rank for "how to establish a blog."
You should use this precise term many times on your website, along with its synonyms:
Include between 5 and 8 links to authoritative websites in your content.
In this list of SEO tactics, I link to reputable websites like Wikipedia and Google.com, for instance.
And these connections demonstrate to Google that my work is credible and well-referenced.
This is really easy:
When you post new material, provide links to two to five other pages on your site.
Technical SEO has the ability to make or ruin your rankings. Fortunately, resolving technical SEO issues is not very difficult... especially if you adhere to the elements on this checklist.
A "Crawl Error" indicates that Google is having difficulty seeing a page on your website.
And if they are unable to read your page, it will not rank for anything.
You may quickly locate Crawl Errors in the "Coverage" section of the Google Search Console.
If you discover that Google is unable to reach one of your critical web pages (for instance, because robots.txt is preventing search engine spiders), you'll need to solve the issue immediately.
Sometimes, viewers may see the whole page...
...but Google cannot do so.
If Google cannot view your page completely, it will not rank.
I propose utilising the "Inspect URL" tool of Google Search Console.
Simply input a website page at the top of the GSC.
You will then see your page from Google's perspective.
Google introduced a new "Mobile-First Index" lately.
Therefore, if your site is not optimised for mobile devices, it will not rank well.
Google's Mobile-Friendly Test enables you to quickly determine the mobile-friendliness of your site.
Broken links are detrimental to SEO.
So, you want to locate and repair broken connections.
What is the simplest approach to do this? DrLinkCheck.com.
This free programme examines your website for broken links:
Google has verified that HTTPS is a ranking indication.
Therefore, if you have not previously done so, it is time to migrate your site to HTTPS.
(Or, if you've recently started a new website, use HTTPS on day one.)
This tutorial will assist you in migrating your site to HTTPS... without negatively impacting your SEO.
Does your website load really quickly?
If not, your website will not rank as highly.
This is why you should visit Page Speed Insights.
This free tool provides information on the speed at which your website loads for desktop and mobile users:
It even indicates how you may expedite the process.
Unquestionably, if you want to rank in Google, you must create excellent content. Content is a crucial component of any current SEO strategy. And in this part, I'll outline the precise processes for producing content that ranks in 2022. (and beyond).
The Skyscraper Technique is a potent method for creating and delivering remarkable content.
I used the following strategy to boost my search engine traffic:
Here are the three steps:
I lack the space to elaborate on these processes further.
Here are two excellent sites if you want to learn more about The Skyscraper Technique:
Nobody enjoys reading massive walls of text:
This is why I ALWAYS divide my work into easy-to-read sections:
These chunks maintain a low bounce rate, a crucial Google ranking criteria.
(More on this to come.)
When analysing more than 11 million Google Search Results, one item jumped out:
Google-optimized content often covers an entire subject in full.
Schema markup helps search engines better comprehend your content.
However, applying Schema might be challenging.
Deshalb empfehle ich Google's Structured Data Testing Tool.
It makes using Schema MUCH simpler than if done manually.
Recently, the BuzzSumo team examined 100 million articles.
What did they discover, then?
Initially, the awful news:
The bulk of the material does not get any backlinks.
Now, some excellent news:
They determined that certain content forms are more effective than others.
In particular, "the most successful websites are those that have established a solid reputation for unique, authoritative material."
CONTENT THAT IS VALUE-ADDING FOR DECADES
For instance, some time ago I compiled this massive list of SEO tools:
I evaluated and tested more than 170 tools. It required an absurd amount of effort.
However, it was worth it.
This content has earned over 10,000 backlinks to date.
6. Employ Multimedia
You may see that this article has MANY photos.
I do this mostly for two reasons:
First, it improves the quality of the material.
Second, photos and other types of multimedia enhance the visibility of material.
Therefore, I suggest incorporating the following types of multimedia in your content:
Now, we will discuss an EXTREMELY crucial aspect of SEO: link building.
Link Construction Checklist
In terms of SEO, link building is essential. Google has stated that backlinks are among its "top three" ranking factors. Unfortunately, link building is difficult, which is why most SEO checklists overlook this step. But in order to rank in Google, links are essential. And in this part I will demonstrate how to do so.
1. Create Powerful Backlinks with Guest Blogging
Guest blogging may be a very successful approach for link development.
That being said:
There are proper and improper ways to guest post.
The proper approach is to publish your guest post on reputable websites within your field.
Publishing guest articles on any website with a "write for us" page is incorrect.
I exclusively write guest posts for websites that bring me targeted traffic.
For instance, I wrote the following guest article on the blog of Buffer:
Not only did I get an excellent backlink from my guest article, but I also received a significant quantity of traffic:
2. Reverse Your Rival's Backlinks
Why reinvent the wheel when you can just replicate the link sources of your competitors?
This requires the use of a link analysis tool.
I employ Semrush.
Regardless of the instrument used, the procedure is identical: