Semrush vs. Ahrefs - Which SEO Tool is the Best?

05/13/2022 12:00 AM by Admin in


Semrush vs. Ahrefs: A Comprehensive Comparison Based on a number of aspects, including rank monitoring, research, etc.

In today's competitive environment, the right keyword phrase and the usage of lucrative keywords may determine the success or failure of a company or blog. Consequently, a solid keyword research tool is an investment worth making.


You may save hundreds, if not thousands, of dollars every month by optimising your website with the proper keyword phrase and by employing the right keyword in your blogs.


Surprised? This is the truth, so don't worry. Consequently, it is essential to choose the greatest SEO software for your tools. Ahrefs and Semrush are two well-known SEO tools for optimising a website or certain web pages for search engines.


Comparison between Ahrefs and Semrush


These two SEO tools may assist you in optimising your website or web pages in a number of ways. However, the most essential thing they accomplish is give you with the knowledge you need to do the following tasks:


  • Create content to boost your website's organic search traffic.
  • Change or tweak the technical features of your website to improve its performance.


You may use either tool to get keyword ideas depending on the terms you type in the search field. Then, these keywords may be used in blog articles to improve their position in organic search results. These tools may also be used to estimate the difficulty of ranking for certain keywords or phrases.


In addition, Ahrefs and Semrush are beneficial for doing an SEO audit on your website to evaluate whether any technical enhancements can be done to boost the site's ranking in search engine results. However, these are just a handful of the numerous functions that these two SEO tools provide to help you rank better in search engine results.



Table comparing Ahrefs and Semrush









 Number of Google Keywords

It has a keyword database with over 7 billion keywords.


Semrush has over 20 billion keywords in its database.


Engines of Search


Ahrefs works with a variety of search engines, including Google, YouTube, Amazon, Bing, and Yahoo.


Semrush is a platform for managing online visibility that focuses on the Google search engine.


Rankings of Mobile SERPs


This feature is not available in Ahrefs.


Semrush has domain analytics features for mobile SERP rankings.


Links that go out


Ahrefs can give you a detailed breakdown of your outbound links.


Outgoing links are not supported by Semrush.


SMM Instruments


Ahrefs does not offer an SMM tool.


Semrush has a Social Media Toolkit that will assist you in managing and tracking all of your social profiles.


Capability to locate the most popular content on any topic


Top-performing content on any topic can be discovered and analyses using Ahrefs Content Explorer.


This feature is not available in Semrush.






Now let's analyse the two SEO tools based on their unique benefits.


  1. Ranking Tracking Comparison

In terms of rank tracking, the comparison table below explains the differences between the two tools.




Semrush's rank tracking tool allows you to track the daily progress and changes in rankings of a website or SEO campaign.


The rank tracker, one of Ahrefs' newer tools, can assist any business in improving its SEO campaign. On Ahrefs' rank tracker dashboard, you can get four different types of information.


It monitors daily search engine rankings and changes for a specific set of keywords.


Competitors Tab: Compare your site's progress to that of your competitors.


Examine the volatility of your target keyword search engine.


Pages menu: Sort tracked keywords according to their corresponding pages.


Monitor keyword rankings across multiple languages, devices, and geographies.


Monitor keyword rankings across multiple languages, devices, and geographies.




Although both Semrush and Ahrefs' rank monitoring tools are important, we favour Ahrefs' rank tracker since it enables you to monitor everything you need from a single dashboard. In addition, it offers more data than Semrush's rank monitoring tool.


  1. Keyword Comparison Based On Research


Regarding keyword research criteria, the three most significant elements must be considered.


These are the subsequent:


  • The number of individuals that seek for a certain phrase or term.
  • Determining the difficulty of ranking for a certain keyword or phrase.
  • Obtaining further keyword recommendations.


All of the aforementioned data is readily available via Ahrefs and Semrush. Simply input the desired term into 'Keyword Explorer' or 'Keyword Overview' on Ahrefs or Semrush to receive the required information. This data includes the keyword difficulty score, search volume, and a list of terms with which the keyword is associated.


In terms of keyword research, the table below illustrates the distinctions between the two techniques.






1 Semrush uses a percentage score to indicate keyword difficulty. The greater the percentage, the harder it is to rank for the keyword.

Ahrefs scores keywords out of 100 to indicate keyword difficulty. A higher score indicates that ranking for the keyword is more difficult.


Semrush's difficulty level is displayed as a decimal number. When you use Semrush, this usually means more detailed information on keyword difficulty.

The difficulty score provided by Ahrefs is a whole number.


Semrush can help you create a keyword list that you can refer to at any time. This is possible with the Keyword Manager.

You can use Ahrefs to create a list of keywords that you can refer to at any time. This is possible with the Keyword List feature.





Comparative Analysis of Distinctive Traits




Content Analyzer: This feature allows you to easily analyses the value of your content by providing you with the most important content-related metrics.


Domain Comparison: This feature allows you to compare up to five related domains.


Domain vs. Domain Comparison Tool: This tool allows you to compare two domains side by side. This allows you to better understand your competitors.

Batch Analysis: With the feature, you can access comprehensive reports that compare multiple URLs.


3 Backlink Audit Tool: With this tool, you can check the backlink types (text, image, frame, or form).

Link Intersect: This feature can help you find potential opportunities for link building.




Comparing Technical SEO Site Audit Features


Both Semrush and Ahrefs provide site auditing functionality. You may use these tools to evaluate your website's on-page and technical SEO performance.


  • Among these considerations:
  • Similarity of content
  • Overuse of important phrases
  • sluggish page loading
  • Insufficient headers
  • Crawl errors
  • SSL problems


Both Semrush and Ahrefs give a plenty of helpful suggestions. Semrush's auditing tool is far simpler to use than Ahrefs and can automatically produce a concise to-do list. To generate "to-do" lists in Ahrefs, you must manually analyse your site audit findings.


Comparative Research on Competitors






Within the Semrush platform, there is a dedicated section called 'Competitive Research' for this.


Competitor tools can be found on the domain view's left side. Unlike SEMrush, they are not organized into a single section.


Competitor research is an important SEO pillar that informs your overall SEO strategy. It is especially useful for link building and content marketing strategies. As a result, when it comes to SEO, you must be well-versed in your competitors.


There are five tools in the Competitive Research section: Keyword Gap, Domain Overview, Backlink Gap, Traffic Analytics, and Organic Search.




Comparative Analysis Based on Backlink


The quantity of backlinks a website has is an essential performance indicator. Both Semrush and Ahrefs let you to input a domain name and get a list of its backlinks.






With 729 million domains, Semrush's domain database is far greater than Ahrefs'. This provides a competitive edge in terms of the size of its backlink database.

There are 165 million domains in Ahrefs' 165 million.


There are 165 million domains in Ahrefs' 165 million.


2 Semrush provides useful information about backlinks pointing to a domain.



Evaluation Utilizing Free Trials


Ahrefs does not provide a free trial at this time. In contrast, Semrush includes a free version. Therefore, if you want to evaluate an SEO tool before utilising it, Semrush is preferable than Ahrefs.


Pricing Comparison Based on Plan Structure




Trial: $7 for 7 days (only Standard/Advanced)

Free to begin with

Regular: $179/month

$119.95/month for Pro

Premium: $399/month

$229.95/month for Guru

Monthly fee: $999

$449.95/month for businesses


Custom plans are available.


Available enterprise solution



Support-Based Evaluation


Semrush looks to have a minor edge in this area since it offers email, chat, and phone assistance.


In contrast, Ahrefs does not provide phone assistance. However, the assistance options of Ahrefs are more prominent. To contact a member of the Ahrefs support staff, click the question mark in the lower-right corner of the screen.


While Semrush offers a greater number of support choices, Ahrefs' options are more obvious. Regarding customer assistance, we thus suggest both Semrush and Ahrefs.